About Dean James

With over 6 years of experience in personal training, I bring a wealth of knowledge and expertise to my online coaching services, specifically tailored for corporate individuals looking to reclaim their fitness and vitality.

As a Level 3 Qualified Personal Trainer and Level 3 Sports Massage Therapist, coupled with a BSc in Sport Science and an MSc in Strength and Conditioning, I offer a comprehensive approach to fitness that goes beyond basic training. My programs are designed to fit seamlessly into your busy lifestyle, providing personalised workouts, nutrition guidance, and the support you need to achieve and maintain your health goals. Whether you’re looking to shed the dad bod, boost your energy levels, or simply feel stronger and more confident, my online coaching services are here to guide you every step of the way.

    Your Personal Details

    Full name

    Email address

    Age

    Occupation (gives me an idea of daily energy expenditure and activity without exercise)

    Do you have any children or family responsibilities that impact your time and energy?

    Briefly explain

    Training & Health Background

    What is your current training status?

    What type of training are you doing and how often?

    How long have you been out of action and why?

    What is your past training experience? (E.g. Used to be in shape, sports background, gym regular, etc.)

    Have you worked with a coach before?

    How was that experience? What worked and what didn’t?

    What do you expect from an online coach?

    Your Goals & Motivation

    What are the top 3 goals you want to achieve in the next 3-6 months?

    Why is now the right time for you to make a change?

    What’s stopped you in the past from achieving your goals?

    What will happen if you don’t take action now?

    Commitment & Investment

    On a scale of 1-10, how committed are you to achieving your goals (10 = all in)?

    Are you ready to invest financially in your health and body transformation?

    Why do you want to work with me specifically?

    Is there anything else I should know about you before we speak?

    After you submit, I’ll review your application and be in touch if I think I can help you and your situation!.
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    Success Stories

     online coach for men
    Time Frame: 12 months Challenges: Ate out all the time

    Age:38

    Results: Dropped from 82kg to 68.1kg

    Max had never trained before and struggled with motivation. Eating out regularly made it difficult for him to manage his nutrition, and without accountability it was hard to stay consistent. With the right structure, guidance, and regular accountability, Max built sustainable habits around both training and food choices.
     online coaching results
    Time Frame: 12 months Challenges: Worked nights and struggled with energy

    Age: Young dad of 2 Results: Dropped 10kg body fat

    Balancing fatherhood with night shifts, he struggled with low energy and found it difficult to plan meals and training around his unsociable schedule. The lack of structure made consistency challenging, despite his motivation to improve his health. With a tailored plan designed around his shift work, we implemented practical meal planning strategies and structured training sessions that fit his routine
     online coaching joshua
    Time Frame: 16 weeks Challenges: Was not working towards a goal Dropped 12kg body fat

    Joshua was always consistent with his training, but he wasn’t tracking his workouts and was eating far more than he realised. Despite his effort in the gym, the lack of structure was holding him back. Once we introduced proper tracking for both his training and nutrition, everything shifted. Body fat reduced, lean muscle increased, and his energy levels improved — proving that consistency combined with structure delivers real results.
     online fitness coaching
    Time Frame: 3 months Weekly Sessions: 3

    David, a busy corporate professional with young kids, managed to achieve amazing results in just 3 months with our tailored fitness plan. Despite his hectic schedule, he significantly reduced body fat, gained lean muscle, and increased his energy levels. Now, David feels more confident and has the energy to actively play with his kids. His transformation is a testament to the effectiveness of our structured program, which provides personalised workouts, nutrition guidance, and consistent support.
     Online fitness coaching
    Time Frame: 3 months Weekly Sessions: 3

    Age: 54 years old Results: Dropped 10% body fat

    My client Adam, a 55-year-old businessman managing multiple successful companies, knew what he wanted to achieve but found it difficult to get there. With the right structure, a specific plan to fit around his busy schedule, and a whole lot of discipline, Adam advanced in all areas of his training and nutrition. His commitment and consistency in executing every session were key to his success.
     online fitness coaching
    Time Frame: 1 year Weekly Sessions: 2

    Age: 48 years old Results: Dropped 2 stone

    Came to me with a clear goal: fat loss without relying on cardio. Through a structured weight training programme tailored to his lifestyle and preferences, he’s already shed two stone — and we’re not done yet. Every session has been focused, consistent, and progressive, proving that disciplined strength training alone can deliver powerful results. Lee still pushing forward and we’re excited to see where his dedication takes him next
     online fitness coaching
    Time Frame: 10 months Weekly Sessions: Only twice

    Age: 56 years old Rob came in with the usual goal: lose weight and get stronger. But instead of obsessing over the scale, we focused on smart weight training, structured nutrition, and consistency. While the scales show just a 10lb drop, the mirror tells a very different story — leaner, more defined, and stronger in every lift. This transformation is proof that scale weight alone doesn’t reflect real progress. His body has changed dramatically, and we’ve only just scratched the surface.

     online coaching
    Time Frame: 1 year Weekly Sessions: 3

    Age: 44 years old Results: Dropped 3 stone

    Robert came to me with a clear goal: to lose fat without doing any cardio. He was also battling a serious sugar addiction, which made nutrition a major focus from day one. Over the past year, we’ve stuck to a consistent, structured strength training programme — three sessions a week, no cardio, just smart, progressive lifting paired with a big emphasis on sustainable nutrition habits. The results speak for themselves: 3 stone down, and a completely different relationship with food. Robert’s proven that with the right strategy and relentless consistency, transformation is possible — without a treadmill in sight. And we’re still going.

    Testimonials

    Posted on Google Google
    Kemal Yusuf profile picture
    Kemal Yusuf
    27 May 2024
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Dean is an incredible trainer. Intuitive, patient, encouraging and really knows his stuff. I originally started working with him over a year ago when I was dealing with long Covid and he’s not only got me back into shape, I’m at a better fitness level than I’ve ever been. He’s also helped loads with nutrition and lifestyle and I feel super confident in my new body.
    Posted on Google Google
    The Team profile picture
    The Team
    15 May 2024
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I have been doing Dean James' online coaching programme and it's brilliant. He has created a bespoke plan which suits my lifestyle and diet needs. I have had coaches in the past and by far he is the best. I would definitely recommend to anyone who is looking to start their fitness journey.
    Posted on Google Google
    WibblyWobbly TimeyWimey profile picture
    WibblyWobbly TimeyWimey
    4 December 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Where do I start? What an incredible PT Dean is! I only started my sessions 4-5 months ago? and my god, have I come a long way. Not only are you training well with his incredible knowledge, but he also offers these super tasty, nutritional, protein filled meals for his clients that are perfect for any busy bees like myself! Go on. Do it! Get LEAN WITH DEAN! You won’t regret it! 🔥
    Posted on Google Google
    Rob Diament profile picture
    Rob Diament
    20 November 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Dean is the best trainer - really enjoy working out and he’s also helped with my meals which has made a huge difference. Thanks Dean! Highly recommend him
    Posted on Google Google
    Ben Timpson profile picture
    Ben Timpson
    29 October 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Dean is a top man - knowledgeable, patient and encouraging. I had four sessions to help me set up a home workout program and he did the job brilliantly. He was able to quickly identify things that had stopped my progress in the past and set me off on the right track. Highly recommended.
    Posted on Google Google
    Lisa Portman profile picture
    Lisa Portman
    17 October 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Dean is a very motivational PT with great nutritional knowledge. I am feeling and looking stronger and more toned with Deans encouragement and support. Highly recommend signing up with him!
    Posted on Google Google
    Hattie Godber profile picture
    Hattie Godber
    22 September 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I’ve been training with Dean twice a week for just over six months. I feel (and look) stronger than ever before which has been my main goal. More importantly for me, Dean is just a great person to be around. I see him first thing on a Monday morning and he has such great energy. He intuitively knows what I need from him as a trainer (whether that’s a more gentle approach or hyping me up with strong encouragement depending on my mood) and I leave each session feeling great, without fail. He consistently makes me feel safe enough to push my own strength boundaries. I couldn’t recommend Dean enough.
    Posted on Google Google
    Sophie Baker profile picture
    Sophie Baker
    17 August 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I have been working with Dean for the past few months and I can defiantly see results. Dean has enabled me to transform my workouts and made me feel confident in the gym. I have seen progression in my strength and knowledge, and I would 100% recommend him to anyone at any fitness level.
    Posted on Google Google
    paul riches profile picture
    paul riches
    7 August 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    Dean is a great trainer, easy to be around and very informative. He has helped me get my strength up massively and that’s given me a huge confidence boost, he has got me exactly where I want to be.
    Posted on Google Google
    ryan charafeddine profile picture
    ryan charafeddine
    10 July 2023
    Google star 1Google star 2Google star 3Google star 4Google star 5
    I've been going to Dean for about a year now and I've seen significant changes in my body, health in general and mental wellbeing. My partner recently described me as having gone through "a body transformation" which I am really proud of. My intention was to put on weight but in lean muscle and I've added more than 10% in total body weight. I could be happier with the results. It's important to get on with your trainer, Dean is a really likeable professional who I thoroughly recommend.

    Frequently Asked Questions

    Online coaching is designed with flexibility in mind, allowing you to access your workouts and nutrition plans whenever and wherever it’s convenient for you. This means you can fit in a workout early in the morning, during lunch breaks, or after the kids are in bed, without the need to commute to a gym.

    Absolutely! Your online coaching plan can be customised to the equipment you have available, whether that’s a fully-equipped home gym or just a set of dumbbells. The focus is on making your fitness journey as accessible and practical as possible.

    Your plans are highly personalised based on the information you provide about your current fitness level, health status, dietary preferences, and lifestyle. This ensures that your program is not only effective but also sustainable and enjoyable.

    You’ll receive regular check-ins, feedback on your progress, and answers to any questions you might have. Support is typically offered through email or messaging apps ensuring you have a direct line to your coach whenever you need it.

    Progress is tracked through a combination of self-reported metrics, such as workout completion and dietary adherence, and more objective measures like photos, body measurements, and fitness tests. Your coach will guide you on how to track your progress effectively.

    Yes, online coaching is suitable for all fitness levels, including beginners and those with specific health concerns. Your coach will tailor your program to your current fitness level and any health conditions to ensure your safety and success.

    Your online coach provides accountability through regular check-ins, goal setting, and progress reviews. Knowing that someone is monitoring your progress and expecting updates can be a powerful motivator to stay on track.

    Life happens, and your coach understands that. If you miss a workout or stray from your nutrition plan, your coach will work with you to adjust your program as needed and help you get back on track without guilt or judgment.

    Results can vary based on your starting point, goals, and adherence to the program. However, most clients start to see noticeable changes within the first few weeks in terms of energy levels, fitness improvements, and even body composition changes.

    Getting started is as simple as reaching out to your chosen coach with your goals and any questions you might have. From there, you’ll likely fill out a detailed questionnaire to help your coach understand your needs, and then you’ll be on your way to beginning your personalised online coaching program.

    If you dont lose 10-15lbs of body fat then I will continue to coach you for FREE until you do – T&C’s apply.

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